The PSA Mission
My mission in this was to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
To that end, the Ad Council marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding and motivate action.
The Ad Council is the nation’s largest producer of public service advertisements and our mission is quite simple: to address the most pressing social issues of the day. Whether it was polio in the ‘50s, racial discrimination in the ‘60s, pollution in the ‘70s, AIDS in the 80s, recycling in the ‘90s, or today’s obesity epidemic, the Ad Council’s docket has evolved to address our country’s every changing needs. Today, our campaigns address energy efficiency, internet safety, financial literacy, youth reckless driving, cyberbullying and autism awareness, to name just a few.
I chose to to a PSA on child seatbelt safety.