A weekly online fashion site that has helped Sears reclaim its place in affordable fashion.
- Using branded content, value messaging, and social media strategy, SearsStyle helped the Sears Apparel division regain some of the $9bn in marketshare its lost in the last 10 years to competitors like H&M and Forever 21. I was the design lead on the project, which created a thriving weekly editorial process in addition to an engaging user experience.
- On average, visitors spent 4.5 minutes engaging in the custom editorial content. An IPSOS survey also demonstrated that over 40% of visitors were moved to consider Sears as a place to shop for affordable fashion after visiting searsStyle.com.
- searsStyle now has over 100k Facebook fans and 30k followers on Twitter and those numbers continue to grow.