Searching the New Language (В Поисках Нового Языка) is an experimental culture festival that took place in Moscow, Russia, in May 2012. The festival was an experimental research introducing new forms of culture, social practices and knowledge and its main goal was to change the way of thinking about creativity, social communication and the world in whole.
I was commissioned to create the visual identity of the festival. It should be fresh, minimalistic and uncommon. I decided to use crystal structure, because it is very light and clear, and it allows to change the form without losing the recognition. As it was non-profit and held on free donation basis, the information was mostly disseminated over the internet and social networks. So the website is the core and the most informative part of the identy