Searching for home rentals is complicated and frustration due to not knowing if the post is a scam or unable to review company/entity history of renting.
Develop a public CMS allowing users to post their rental properties. However, with filter fields that qualifies their post such as company name, social media links, and emails. Having their contact info transparent will build trust with the users and increase inquires.
Clean and simple responsive site compatible with various devices and desktops. Friendly user experience with depth of security, professionalism, and honesty.