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Bēhance

Seagram’s Jazz sessions

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  • Seagram’s Jazz sessions image
    Concept and development of catión image
    Client: Seagram's Gin
     
    Andi Rivas through RD2 designed the promotional action for the American gin company’s jazz sessions.
     
    We followed on from the concept of their current campaign, a universe based
    on the 1950s in America with a decidedly vintage style.
     
    The design is based on simple shapes, combined with a set of straight lines in two tones of grey. The curved lines in ocher tones, are more striking, highlighting the more powerful elements of the illustration, such as the saxophone, trumpet and a Charles plate, giving prominence to these, typical jazz instruments.