A) B2B brief
Direct mail pack sent to festival management companies and events promotion agencies as well as businesses who would benefit from hiring the services of Screen Machine
The following is a mock-up of a video compilation that would be sent to businesses possibly interested in hiring Screen Machine (businesses that would like to advertise what they do, companies that would want to give their employees a chance to relax close to their work location, etc), showcasing that there is no better way to fully capture your audience and deliver the message you want than by using the Screen Machine facilities
B) B2C brief
Questions that would be made available for people in targeted locations and to which cinema fans would have the opportunity to respond via a video message
The following is a mock-up video of what would actually run in the Screen Machine cinema. The short clip would be played before each movie wherever Screen Machine would arrive and would feature people from those locations responding to the questions.
