Screen Illawarra South East acts as a portal to the screen industry for a particularly diverse area of regional NSW, Australia. It is
the aim of SISE to develop a positive voice for the region, it’s landscapes and practising artists. Each interaction is a strengthening
of the ties between local practioners and stakeholders, and those lying further afield. The “arrows” motif in this design is a reflection
on the above idea of positive interaction between the region and outside the region. There are some arrows heading out from the circle, others heading in to the circle, symbolising this idea. The imperfectness of these arrows is to create a sense of diversity, community
and a flurry of creativity. Each colour chosen in the brand is directly related to the landscapes that appear in the region.