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Scott's Miracle-Gro: Gro-Ables Pamphlet

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  • Client: 
    Scott's Miracle-Gro®
    Collaborated With: 
    CBX (NY) design team. Specifically: Pete Chieffo (Associate Creative Director), John Farrar (Design Director), Ted Bachman, and Sergio Cardona 
    Back Story: 
    During my internship at CBX (NYC), I was deligated the task of designing a pamphlet that introduces the consumer to a new Scott's Miracle-Gro® product, Gro-Ables™. These Designs are based on the current (2013) Gro-Ables™ branding.
    To learn more about Miracle-Gro's Gro-Ables, please visit their website 
  • After looking at some inspiration for this project (specifically die cuts and various folds), I proceeded to sketch a few designs, did some rough mock-ups and then went to the computer to further flush out the intial mockups. 
  • These rendered mock-ups were presented to the client. 
    After presenting the intial designs to the client, they decided to go with the z-fold and belly band concept featured below. 
  • Front cover of the z-fold pamphlet. 
  • Front cover and a few spreads of the z-fold pamphlet. The front of the wrap-around belly band is also featured here. It utilizes Scott's Miracle-Gro's black circle with yellow ring, leaf logo and the Gro-Ables fence featured on pack as well. 
  • This is the back side of the z-fold pamphlet. When the belly band is flipped over, it says "Measure Twice, Plant Once!" and doubles as a ruler to use when planting Gro-Ables
  • Here is the Miracle-Gro Groables TV Commerical. The pamphlet I designed is shown at 0:50 - 0:53