- Who said healthy eating can't be delicious?
Salad Bar? Boring. Salald Bar with the good taste of meat? Now we're talking!
- Context: Scores is a restaurant chain specialised in chicken and ribs that also features a salad bar that differentiates them from their competitorsThe challenge: To promote the new option of supplementing your salad bar meal by adding protein(chiken, beef, fish or sea fruits)My solution: To emphasize the deliciousness of this new offering while also positioning it as a healthy alternative to Scores' fast food competitors.