Scores Salad Bar Meal with Protein
- Who said healthy eating can't be delicious?
Salad Bar? Boring. Salald Bar with the good taste of meat? Now we're talking! - Context: Scores is a restaurant chain specialised in chicken and ribs that also features a salad bar that differentiates them from their competitorsThe challenge: To promote the new option of supplementing your salad bar meal by adding protein(chiken, beef, fish or sea fruits)My solution: To emphasize the deliciousness of this new offering while also positioning it as a healthy alternative to Scores' fast food competitors.
Client: Scores
Advertising agency: BCP
Vice President Creative director: Étienne Bastien
Creative director: Jonathan Rouxel
Art Director: Nicolas Baillargeon
Writers: Guillaume Blanchet, Dom Bulmer
Photo: Jean Malek
Multiple Owners
Multiple Owners
Multiple Owners
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