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Scores Salad Bar Meal with Protein

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  • Who said healthy eating can't be delicious?
    Salad Bar? Boring. Salald Bar with the good taste of meat? Now we're talking!
  • Context: Scores is a restaurant chain specialised in chicken and ribs that also features a salad bar that differentiates them from their competitors

    The challenge: To promote the new option of supplementing your salad bar meal by adding protein 
    (chiken, beef, fish or sea fruits)

    My solution: To emphasize the deliciousness of this new offering while also positioning it as a healthy alternative to Scores' fast food competitors.
  • Client: Scores
    Advertising agency: BCP
    Vice President Creative director: Étienne Bastien
    Creative director: Jonathan Rouxel
    Art Director: Nicolas Baillargeon
    Writers: Guillaume Blanchet, Dom Bulmer
    Photo: Jean Malek
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