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Bēhance

Scion

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  • Scion

  • National automaker whose products appeal to young, brand conscious consumers. Regional dealers are responsible for local and event marketing to support the brand.

    Challenge
    Support dealer events to bring the brand to urban audiences. Create opportunity for repeat brand interaction. Develop a toolkit that can be utilized for future events.
    Execution
    Created brand focused, local market oriented campaign, featuring print, environmental graphics, and viral video. Designed t-shirts, posters, and other giveaway items to drive the brand into the broader community.