- Science + Art + Scale
To build awareness to Yahoo!'s new business to business messaging, I created a video triptych. Working with Amauta Lab, I developed three independent videos, each communicating Science, Art, and Scale. A very large video wall showed the three videos side-by-side which created a visually dramatic experience. The three video endings were synced so every 30 seconds, the entire wall would display "Science + Art + Scale".
Role: Art Director
- The three videos were also combined with audio into a traditional 60 second spot.
- Here are the full :30s of each segment.