- Schwartz's Montreal Hebrew Deli
Schmucks Proudly Serving Deli.
- We kicked off the 2010 school campaign in our copywriting class with a project that demanded at least three print ads for a company, product or service of our choice. Being from Montreal, I chose Schwartz's Delicatessen.The target market that I was appealing to were men aged 45-65.This was a very focused demographic, therefore the humour and knowledge in these ads would be pretty specific. The clientele was also partially Jewish, which made the humour even more niche.