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School Of Design

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    School Of Design Identity Proposal

    Commissioned by Victoria University of Wellington, this project aimed to identify potential visual identities or brands for the School of Design.

    Drawing on the School's preference for the stylistic traditions of Swiss design, I took inspiration from classic san-serif fonts such as Akzidenz-Grotesk and Futura, and constructed a custom logotype using acute curves and crisp sharp edges.

    The additional boxed form and radiant tone of red were both taken from the School of Design's actual building shape and colour, resulting in a clean and robust logo system.