My thesis for the master Degree at Politecnico di Milano has its focus on the exploration of potentialities that may come from using audiovisual communication to visualize Design Oriented Scenarios. In particular I put my attention on sustainable design solutions that come from users and creative communities for their ability to independently create innovations leading towards systemic changes in our societies.Audio-visual communication is seen here as a tool in participated design processes: a tool whose aim is to improve dialogue between the stakeholders of a project in order to achieve shared solutions, involving both designers and users.The first aim is then the creation of communication products that can be useful to start a strategic conversation also enlightening users' skills and potentialities to produce significant social innovation. These artifacts can refer to different steps of a design process: from the direct observation of the context to the simulation of a new design solution. Moreover this kind of visual products may have a role in the growth of a "sustainable imagery" by their diffusion in adapted contexts of use.
The video that follows is an example that focuses its attention on the research phase of the design process. It illustrates a case history about a sustainable way to produce and sell organic foods in Lavagna, near Genoa (Italy).