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Scales of the Cosmos

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  • Scales of the Cosmos
    Not for Profit Organization and Gallery Exhibitions
  • Logo designed by SOTC Art Director Corey Koberna
  • The Origins of Scales of the Cosmos

    Scales of the Cosmos began as an exhibition hosted in Savannah, GA in 2009. The original exhibition was hosted to discuss the scales, perspectives, science, and metaphysics of the cosmos through the medium of visual art. Aimed to inspire a cosmological perspective and attracting hundreds of viewers, the show was a great success. 

    The following year, I founded the not for profit organization Scales of the Cosmos to assist in making logical changes in the world. Set on collaborating with scientists, engineers, politicians, educators, entertainers, artists, spiritualists and much more - the multidisciplinary organization grew quickly. With members internationally, and a headquarters in Atlanta, GA, we were always at work. We had a number of major projects, exhibitions and collaborations between the years 2009 and 2011. The organization is temporarily shut down until further notice due to a number of complications, but will return as an exhibition by 2014. 

    Thank you to everyone who made this all possible. Below, are the videos, graphics, websites, posters, and branding for all things Scales of the Cosmos. Enjoy. 
  • Filming the 2012 Exhibition Kickstarter  

    This Kickstarter video was filmed by the SOTC members for the 2012 Scales of the Cosmos Gallery Exhibition. Directed by Robert Bryce Milburn and Corey James Koberna, the film above was set to be launched prior to our second exhibition. Though this show was postponed until 2014, this Kickstarter video will air after a few revisions and the addition of an original music soundtrack. All time lapse photography was shot by UpThink Labs. A special thanks to the SOTC members; Josh Jameson, Micheal Fortunato, Robert Bryce Milburn, Nath Milburn, Mark Elliot Dusk, Dan Berry, Toni Casserly, Alixander Morle, Taylor Bingham, Collin Daniels, Charlie Curan, and Leslie Wright.
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Full Color Logo Mark

    The Scales of the Cosmos brand logo mark can be found above. The creation of this logo was inspired by an amalgamation of astrological and spiritual symbols. With elements from symbols like the infinity, ouroboros, duality, and the trinity - this logo mark is packed with semiotic heritage. This full color version of the logo mark has the versatility to adapt to surrounding designs by changing the orb colors within the mark. Guidelines for the mark's use are described thoroughly in the brand style guide and graphic standards, which can be found by scrolling down further. 
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Desaturated Logo Mark

    This black and white version of the logo mark gave us the flexibility to print on a number of different types of materials. This version also ensured that scaling below a 1pt line would still allow for extreme legibility. 
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Logo Mark Measurements

    These measurements show the proper sizing of each mark element allowing SOTC designers to resize and manipulate the logo under the brand guideline specifications. Scaling is an important feature of a good logo mark and we take that to heart.

  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  •  Logo Mark Clearing Space 1 of 35

    Utilizing elements from the mark itself, we created a clearing space to ensure that 
    the logo's 
    image could not be altered in the act of overlapping. In today's media saturated world, a logo mark's 
    integrity can be compromised in a vast number of ways. We dedicated thirty five pages of our two 
    hundred page brand book to the rules and regulations on clearing space and logo distortion.
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Logo Mark Clearing Space 2 of 35

    By disassembling the logo mark elements we were able to build a specific set of clearing space regulations that 
    relate to the mark's form. The above example shows how the clearing space in rule number forty-six can be used to create a perfect ratio of logo spacing.
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Color Schemes

    Though this playful version of the logo mark will never be utilized outside of our branding book, it was created to display the color choices available in the logo mark. These color choices come with specific color codes that take into account even the smallest changes in display. Whether the mark's color is changed in the printing process (CMYK), projection display (Front lit RGB), web display (Web RGB), or screen display (Back lit RGB) - our logo will always remain just as versatile and vibrent as always. 
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Logotype Signature

    The font of the Scales of the Cosmos logotype is League Gothic. This open-source font designed
    by the League of Movable Type, was an easy choice for the SOTC Design Team. We felt that this font
    was professional, contemporary, and clean - allowing for a profoundly ubiquitous logotype. Media today
    is changing the way people think. Their judgements, choices and thoughts all reflected in the brand built
    cultural images that surround us. Our goal with this logotype was to communicate to the generations of 
    today, without compromising who we are as an organization.
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Logotype Signature Clearing Space 24 of 35

    Utilizing the same principles that we created for the logo mark clearing space, we built a grid
    capable of generating the proper amount of clearing space for the logotype.
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Full Color Logotype & Logo Mark Combination

    After a lot of tweaking, we finalized the Scales of the Cosmos logo above. We felt that this shape held extraordinary and historical value. By combining elements from a number of astrological and spiritual symbols, we ended up with this. 
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Desaturated Logotype & Logo Mark Combination

    This desaturated signature found above was created with the intention of being used across a number of medium. Though slight modifications of the logo were needed to make this happen, we were very pleased with the results.
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Logotype & Logo Mark Combination Clearing Space 1 of 26

    Once again, here are more of the clearing space regulations involved with the logo's use. By utilizing an element of the logo to build the clearing space, the amount of space can be recalculated after the resizing of the logo. Minimum size requirements for the Scales of the Cosmos logo were also established and can be found below.
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Branding Style Guide and Graphic Standards (pg. 11 of 204)

    The above image, found in the Scales of the Cosmos brand style guide and graphic standard, displays the proper use of our monochromatic and/or desaturated logo. This is just one of many examples given to our designers to follow, giving them flexibility but protecting our logo's integrity. 
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Branding Style Guide and Graphic Standard (pg. 12 of 204)

    The image above displays the minimun size requirements involved with the reproduction of the Scales of the Cosmos primary brand mark, small brand mark, and logotype.
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Branding Style Guide and Graphic Standard (pg. 13 of 204)

    Above, you can see that our signature (logotype/logo mark combination) was carefully plotted out in our brand style guide. This gave all SOTC designers a full understanding of the sizing specifications involved with reproducing our logo.
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Branding Style Guide and Graphic Standard (pg. 14 of 204)

    The image above describes the logotype/logo mark combination clearing space discussed earlier. This section of our brand style guide was an important addition due to the vast reproduction of our logo.
  • Designed by SOTC Media Director Mark Elliot Dusk & SOTC Art Director Corey Koberna
  • Brand Style Guide and Graphic Standard (pg. 15 of 204)

    The image above describes the logotype/logo mark combination clearing space discussed earlier. This section of our brand style guide was an important addition due to the vast reproduction of our logo.
  • Animated by SOTC Lead Animator Dan Berry - Logo Designed by Corey Koberna 
  • Scales of the Cosmos Animated Logo

    The SOTC organization has a number of talented individuals involved in producing high quality graphics. In 2010, our animated logo was created by SOTC Lead Animator Dan Berry. Dan was one of the artists in the original 2009 exhibition, and has always shown great interest in all thing cosmic. I have had the privilege of working on many of projects with him, and have always thought highly of his work. When asked to create this animated short, he was given total freedom over our logo, allowing for his creativity to step forward to successfully produce a great animation.
  • Designed by SOTC Art Director Corey Koberna
  • Designed by SOTC Art Director Corey Koberna
  • Scales of the Cosmos Website

    The Scales of the Cosmos website was designed, developed and launched over a period of two
    months. Attention to detail was key for such a large website with a short amount of development time.
    The website was intended to give members and collaborators of the SOTC organization a forum to 
    post, discuss and share their latest projects and findings. Though the website is temporarily disabled, 
    our goal is to relaunch it with a makeover before our next exhibition or major project.
  • Designed by SOTC Art Director Corey Koberna
  • SOTC Site Map Architecture 1 of 12

    The image above displays the website's primary pages. Each color represents a portion of the page, that is later categorized by functionality. The goal of this site map was to give key insite into how the site functions to our coders.
  • Designed by SOTC Art Director Corey Koberna
  • SOTC Site Map Architecture 2 of 12

    This part of the site map breaks down the website's functionality into groups with attributes for our coders to take into consideration when tying it all together. Detailed notes were essential for a well functioning and good looking website.
  • Designed by SOTC Art Director Corey Koberna
  • Illustrated & Designed by SOTC Illustrator Anton Escobar
  • SOTC 2014 Exhibition Poster

    This cosmic creation was illustrated by Anton Escobar, an original artist from the 2009 Scales of the Cosmos Exhibition. Anton has always displayed a high attention to details, giving him the ability to illustrate very refined pieces. This poster is one of the few exceptions to our logotype regulations, and I was very pleased to add this beautiful work to the Scales of the Cosmos Portfolio. 
  • SOTC Visual Artist Alixander Morle (Left) and SOTC Visual Artist Collin Daniels (Right) - Painting by Sergio Garzon 
  • Illustrated by SOTC Illustrator Andy Kettler
  • The Original SOTC 2009 Exhibition Poster

    This poster was illustrated by SOTC Illustrator Andy Kettler for the original Scales of the Cosmos Exhibition. This poster was illustrated before the organization had branding, which gave Andy total of creative freedom. His playful poster brought hundreds of viewers to the exhibition, strengthening the voice of all SOTC members that participated in the first show. 
  • Created by SOTC Lead Animator Dan Berry
  • Artwork from the SOTC 2009 Exhibition

    This amazing work by SOTC Lead Animator Dan Berry shows off his unique ideas on time, space, evolution, and multidimensional reality. His infographic, displayed in the 2009 exhibition, gives viewers some insite into his theoretic mapping of the cosmos beyond our local perspective. I thoroughly enjoyed having his work in the original exhibition, making him a go to animator for any Scales of the Cosmos motion ventures.
  • SOTC Art Director Corey Koberna (Left) & SOTC Film Director Robert Bryce Milburn (Right)
  • Designed by SOTC Media Director Mark Elliot Dusk
  • Designed by SOTC Designer Daniel Averso
  • 2012 Exhibition Poster

    Though our 2012 exhibition in Atlanta was postponed, we have a number of poster designed that are going to be refashioned for the 2014 exhibition in Portland. To hear more about the upcoming SOTC events, email us at scalesofthecosmos@gmail.com
  • SOTC Illustrator Josh Jameson
  • SOTC Art Director - Corey Koberna (Left), SOTC Illustrator - Josh Jameson (Right) - Painting by Sergio Garzon
  • Designed by SOTC Art Director Corey Koberna
  • A very special thanks to...

    SOTC Board Member: Brandon Belcher
    SOTC Board Member: Daniel Averso
    SOTC Board Member: Mike Fortunato
    SOTC Board Member: Sharon Dennehy 
    SOTC Director of Media: Mark Elliot Dusk
    SOTC Financial Adviser: Brad Jerome Baracz
    SOTC Collaborators: Upthink Labs
    SOTC Film Director: Bryce Robert Milburn
    SOTC Illustrator: Andy Kettler
    SOTC Illustrator: Anton Escobar
    SOTC Illustrator: Josh Jameson
    SOTC Illustrator: Leslie Wright
    SOTC Illustrator: Nath Milburn
    SOTC Lead Animator: Dan Berry
    SOTC Visual Artist: Alan Smith
    SOTC Visual Artist: Alixander Morle
    SOTC Visual Artist: Brandon Babic
    SOTC Visual Artist: Charlie Curran
    SOTC Visual Artist: Collin Daniels
    SOTC Visual Artist: Sergio Garzon
    SOTC Visual Artist: Taylor Bingham
    SOTC Visual Artist: Tia Harrod
    SOTC Visual Artist: Toni Casserly


    Sincerely,

    Corey Koberna
    SOTC Art Director, Founder, & Organization Director