The goal of this project was to establish a new corporate identity for an existing company. I created a new logotype, color scheme, stationery, marketing folder, and branding manual for the company.
Sayklly's is a chocolate and candy store that is located along the shores of Lake Michigan in Escanaba, Michigan. The store was founded in 1906 by Joseph Sayklly and still uses the same old-country recipes that were used over a hundred years ago. My inspiration for the colors came from the blue waters of Lake Michigan and the deep brown of the store's chocolates. I wanted to be sure that the company was represented in a way that reflected their deep history and quality.