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  • Saxton Cider
    Art Direction, Brand Development, Packaging Design, Identity Design.
  • Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia.

    I created an identity and packaging that mixes clean and minimal typography with 18th century botanical fruit illustrations to communicate a hand-crafted sensibility while evoking an earlier time where the settlers of Nelson started Saxton Fields (a local orchard in which Saxton Cider takes it name from).

    The result is a very elegant and sophisticated looking packaging solution that expresses a genuine sense of detail and loving care.