The Savoy Swing Club is a non-profit corporation based in Seattle. Community members have volunteered and contributed their time and energy since the organization was formed in 1993. The mission of the organization is to support swing dancing education, events and communities.
For their brand identity, the club was very focused on a typographic approach that would communicate both an energetic, fun quality paired with a vintage, authentic character. After many iterations, the group settled on this emblem approach in sunshine orange.
The application of the logo to the website mandated that we carry over the bright, lively feel. Use of different textures (wood, leather, fabric) helped to communicate the warm and welcoming essence of the organization.