Back in 2007 Large Design had the opportunity to pitch for the website of estate agents Savills and asked me to come up with some concepts designs.
Savills caters for the high end of the property market - prices in the millions not being uncommon - so routinely have great looking properties and photography to work with. The design takes advantage of this and is heavily focussed on large format imagery to represent both the properties and the company itself. Property sales being so dependent on visual appeal this has a practical side, not just aesthetic. To emphasise the luxury feel a number of (at the time) cutting-edge animation and mash-up techniques, now far more commonplace, were proposed to add a slick feel to the user experience.
Key in defining the character is the animated horizon header imagery - every page has a continuous panorama of imagery slowly scrolling across the header area, images are joined on the horizon line and represent the wide variety of real locations where the company has property for sale. Property detail pages use the same approach but using imagery from the property in question.