Fashion and Awareness series by RUBY and Ilse Moore
“As an independent brand with sustainability at their heart, RUBY use their position to raise awareness of environmental issues. They ran an anti-fracking campaign, and are now creating awareness for marine protection via their ‘Save Our Seas’ (SOS) campaign. The images weave in mermaid mythology to introduce key, critical messages about our oceans and how human behaviour is negatively impacting on the environment. Based on the Hawaiian proverb “Care for the ocean and the ocean will care for you”, the beautiful campaign was shot by South African underwater photographer Ilse Moore, whose ethereal style sat perfectly with RUBY’s key message.” – http://www.emmawaight.co.uk
Copy Writing: RUBY
Lingerie and Jewelry: RUBY Lingerie
Lingerie and Jewelry: RUBY Lingerie
RUBY up-cycled bra cups into beautiful mermaid inspired lingerie "tails"
Make-up Artist: Maureen Grobler
Underwater Lighting Assistant: Sean Moore
Models: Elsa Bleda, Courtneigh Sinead Jacobs
