Savannah Secession is SCAD’s annual juried graphic design show for seniors and final year graduate students. Each year, the faculty selects a group of students to pick a theme, develop a communications strategy, and set up the show. For the 2011 show, our team* chose 'What is a Network?', focusing on not just the social tools that we use to stay in contact with one another, but also the relational ties we hold between one another. Visually, we chose to express the idea of the relationship between technology and self.
We formed our digital network utilizing the popular social media tools Facebook, Twitter, Linkedin, Delicious, Flickr, Quora, Google Maps, Wikipedia, Yelp, Foresquare, and GoWalla. Each tool was chosen to serve a specific function, and were all linked together with a portal coming from the main site. The main site itself was built off of the Google Maps model that allowed the users to zoom in and out, as well as drag around the screen. It was our goal to facilitate a community of Secessionists that would last beyond the scope of the show, as well as provide information for visiting friends and families. We had even planned to set up a video camera and livecast the show on our site for those who could not attend, but were unfortunately were unable to do so due to logistics.
Our communications strategy consisted of scheduled phases to introduce, create buzz, build up our social networks, release information concerning the time and venue, and finally display the accepted pieces in a digital gallery. Other than the social media pages and website, through which submissions could be uploaded, we created posters, desktop backgrounds for all department computers, stickers, postcards, a traveling freestanding sign, and a printed catalogue. Each team member continuously updated the social media sites with release relevant information, leaked photos and ‘sneak peeks’, and replied to comments and questions during the duration of the project.
The final product of this exhibition is currently used as a recruitment tool for SCAD and received an award of Excellence in the Integrated Campaign category at the 2011 Annual UCDA Design Show.
*Krisna MacDonald, Erin Mercurio, Steve Zimmerman, Jamie Slater, Ramona Todoca, and Lauren Mae Oswald.