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Sausage dog

  • Sausage dog
    New concept of dog food packaging
  • Dog food package, new concept in sausage shape. The project responds to a triple request:

    - Values replacement, which moves the product towards out performing garbage issue generally asociated to dog's food.
    - Facilitate the interaction with the product, offering the possiility to warm up in the microwave oven.
    - Present the meal as a product with aesthetic evoque the tipical genuineness of butcher's meat.


    Design team:
    Federica Fragapane, Chiara Goose, Andrea Gross Gaiani, Kerman Gomez, Luciano Ingenito
    2011
  • Brand and packaging development, graphic work with a cartton style and package made with recicled cardboard. In the next images you can see the logo, chromatic range (depends on the food flavor) and the different labels.
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