Branding and collateral for a liquor store that focuses on personal service and local community. Collateral includes business cards, promotional posters, coozies, coasters, and packaging for sampler packs.
Sections of the six pack can be torn off, turning it into a four pack or two pack. This ensures a longer lifetime for the packaging and increases the portability of the beer case as well. The cases were made with recycled materials, soy-based inks, and zero adhesives in order to lower the environmental footprint.
This project won Judges Choice at the Art Directors of
Iowa 2013 Student Exhibition.