- Saturn - The Evolution Campaign
The german electronic company Saturn asked Scholz & Friends Interactive to create an involving campaign site with daily raffles, that transfers the new tv ad into the web. The tv ad tells the story of the technology evolution. That is why we used the technology DNA as key visual on the site. The user can navigation along the helix to explore the different campaign content including the online game. As UserExperience Designer I was in charge of the detailed concept papersincluding flows, wireframes and game idea and mechanic.
Briefing: Create a campaign website that extends the TV Spot into the web and presents a fun online game with great prizes.
Idea:Technics DNA helix as main navigation element on the site. Game idea:Collect as fast as possible technic leftovers to reach the nextevolution level.
My part: Game Idea, concept papers site & rough concept paper game
Agency: Scholz&Friends Interactive