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Bēhance

  • A marketing campaign project done for Rensselaer Polytechnic Institute's School of Architecture's Performance Installation Project (PIP) class Each flyer was sent out in waves weekly to built growing interest by size and information content from most vague to most information, starting out with the small, folded pieces of eye candy based off the design of the folded plates in the installation. That folded plate design becomes the identity of the show as it is carried through the rest of the collateral's design. 
  • The small folded plates were scattered around campus in large numbers to create a sort of physical form of viral marketing.