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Sarmob App Branding

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  • Turn your smartphone into a lifeguard. SARMOB is an app that turns a group of smart phones into an automatic man over-board alarm system. The SARMOB app will detect a man overboard situation, alarm and guide you back to the MOB position. 

  • The logo draws on the shape of nautical signal flags.  Lettering found on ships and harbours inspire the typography. The name is made up of two well-known acronyms at sea – SAR (Search And Rescue) and MOB (Man Over Board).
  • Responsive app site –
  • Responsive app site –
  • Mood board and inspiration.
  • Image style (from Getty Images)
  • Typographic explorations
  • Sacrificing the letterforms of Stratum 2 on the altar of branding.
  • Logo construction
  • Logo variants