For this freelance project, I was asked by Sarah Turner to develop a rebrand for her eco art & design business. She specialises in reusing locally collected waste plastic bottles, turning them into lighting and decorative items. I wanted the identity to be simple but still reflect the brand and its message. The idea that I had was to create a light bulb in the style of the iconic recycling symbol. I was toying with the idea of giving the symbol some depth but decided to go with the flat two-dimensional version instead. I tried to keep the simplicity of the symbol and carry that into the design of the typography and colour theory.
Below is the final version that we decided to use. If you like this project then feel free to click that appreciate button at the end of the page, thank you.