Sankara set Glazer the challenge of combining the business values of an international five star luxury hotel, with an authentic African flavour.
All parties agreed this could be a delicate balancing act and, in particular, that an over-emphasis on local imagery could overwhelm global ‘business’ perceptions.
Our design solution flowed from a brandmark evolved from a zebra’s face markings that created a symbol of international stature but with African roots.
This motif was carried onto the design of literature and merchandising materials as well as informing interior design and a comprehensive signage system. Local artwork was sourced and used as a vivid complementary element on selected designs, reflecting the vibrancy of Nairobi itself.
The result is a successful fusion of global and indigenous styles which sets new standards for Africa.