Wake up your phone is a campaign of Sandisk with the aim to give their new memory card a bigger platform. The online concept is a combination of a trendy digital lifestyle magazine and a My S.L.O.T. application to download media files to your own memory card. Think about: trailers, games, ringtones and music.
These two applications are part of an bigger Wake up you phone campaign. To hold the attention of the visitor, he has to search for different memory cards hidden in the iMagazine. If the user finds a card, he wins a variety of media files, which he can put on his memory card.
Every edition has an Urban theme so that a young audience is reached. In an original way the user gets to know everything about the possibilities of the memory card. The My S.L.O.T. application has an extra (account) tool for displaying and downloading media files.