My grand prize winning entry for the San Diego Latino Film Festival poster competition. The competition received over a hundred entries from all over the world.
About the poster:
With only a couple of weeks left in the poster contest I drove to San Diego in search of inspiration. I went looking to photograph local landmarks like the Gaslamp District, Balboa Park, the kissing sailor statue, the family crossing signs on the freeway, and the lighthouse. It turned out that the statue had been removed and the family crossing signs aren’t promptly replaced after they’ve been stolen. So, after a somewhat disappointing day I knew I had to come up with another idea. I wanted the poster to celebrate the festival as well as latino filmmaking.
It was on my drive home that I began daydreaming of my childhood birthday parties and all the fun I had dancing, eating tres leches cake, and of course trying to sneak a peek through my blindfold to hit the piñata. And that’s when it hit me, what better way to celebrate the 20th anniversary of the film festival than with a camera piñata! As I approached Los Angeles I searched for custom piñata makers and found one called Amazing Piñatas Inc.. I stopped by to show them my idea and see if they could pull it off in time. The contest deadline was fast approaching but they were able to turn it around with just enough time for me to photograph it and design the poster.