Easily the most fun and biggest budget marketing exercise I have ever had the pleasure to work on. Big budget Hollywood shoot with director Bobby Farrelly, cameo work with stars including the fabulous Justin Hawkins from The Darkness, Brian Urlacher, Miranda Kerr, Ronnie Renner and even P-Rod. Agency credit for the as goes to 72 and Sunny. We took what we could for our efforts to bring a sweeps like no other to the Superbowl excitement.
I directed a crack B-Unit squad in order to collect content and props from the set as the follow up programming on Facebook. We came away with some great video shorts describing the prizes and highlighting the celebrities in a very fun way. It was 5 days of run and gun, 5 more of editing and the vingettes came out over the top, just as they should. All went live in the 4th quarter of Superbowl XLVI.