For over 120 years, The Salvation Army has been much more than red buckets and bells at Christmastime. 83% of the donations they receive go directly to the homeless and food shelters, youth shelters, youth centers, programs for the downtrodden and addicted, and disaster and elderly relief throughout the world, year-round. The problem is, no one really knows about all that. The Salvation Army desperately needed a campaign that would put them squarely in the sights of new donors. The catch: no budget. We took it on, and created a highly impactful campaign that cost basically $0.