- The Salvation Army
Change the Story
- The aim of this unaddressed mail piece is to get recipients to donate more than just small change to the Salvation Army's Red Shield Appeal. The front of the piece is printed with scratchable ink in the injured areas, that is removed through rubbing with a coin.
In this case the instruction initiates interaction with the piece, which becomes the message itself - that is it takes more than small change to help those in need.