Conquista com Salton Classic (Conquest
with Salton Classic) was a complete advertising campaign that ruined in all medias like radio, magazine, newspaper, television and internet.
The Vinícula Salton wine brand wanted to innovate by focusing on young public. M
y challenge was to make the campaign happen also in social networks and run faster by all digital medias too. So, I developed a video contest using youtube.
To subscribe, the participants should only post a videos of their conquests using one of the five themes of the campaign (friends, love, victory, family and relax). The most voted videos would win a custom wine cellar.
The result was more than fifty videos attached and a thousand of shares in social medias like Facebook, Orkut and Twitter.
Agency: DCS Comunicações
Maurício Oliveira (Art Director), Eduardo Boldrini (Copywriter), Denise Carrion (Graphic Designer), Ana Laydner (DIgital Art Director) and Felipe Lermen (Assistant Copywriter).
Creative Director: Roberto Callage and Rafael Boher.