Working under direction of Creative Director at Hawk Communication. Creative team worked with client on brand name and copy. That's where I came in providing the art direction, retouching and to create numerous concepts that played with font styles deciding on Salsa theme with fonts, color palette and swirly vectors. Groovy n' hot feeling was the winner for this campaign. I was responsible for mailers, creative boards, print materials and outdoor media for initial campaign. I also built all artwork and logos that was supplied to Atlantic Lottery Corporation in which their graphics department continued with the theme on various media.