Salon International is a trade show aimed at hairdressers and salon owners held at London's Excel. Each year Corioliss has a stand and my job is to provide the graphics and theme. Vintage cinema was the idea this time round. The aim was to suggest the stage area was an entrance to a cult cinema.
I had lots of varied photos from our office in Miami to play with and the film poster format allowed me to tie the different images together and add a sense of romance and intrigue. Plus the awards we have won can be illustrated in a similar format to the movie style, and finally all staff can be credited at the foot of the posters. Corioliss is not a large company with an enormous budget like GHD but we do have a cult consumer following so the cinema concept seemed to be both logical and affordable.