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  • Salling
    Visual Identity
  • CLIENT: Salling (School assignment)

    TASK: Create a new visual identity for Salling (Danish department store)

    SOLUTION: My strategy was to create a visual expression that will appeal to Sallings wide range of costumers. 80% of them are women so I gave the identity a more feminine pattern.

    The name Salling comes from Ferdinand Salling the founder of the department store and the present logo is inspired by his signature.
    I wanted to give the logo a more handwritten look that was more welcoming and friendly compared to the present logo which is very heavy with sharp edges.
    As a design element I have used the "s" from the logo to generate patterns.

    The identity included: Logo, business cards, letterhead, wrapping paper, hangtags and bags
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