Profile: Salford City Reds are a professional rugby league club who play in the Engage Super League.

Brief: In their final season at ‘The Willows’ before they move into a new £26,000,000 super stadium, they wanted a campaign that would show their fans and opponents that they were going to leave the old stadium in style.

Solution: A marketing campaign was designed with a clear and powerful message, “We’re not going quietly”. K2L directed a Photo shoot in which the Salford City Reds Players got into character to show their passion and emotion for ‘The Willows.’ A full marketing campaign then followed.