Salem Health, a community-based, not-for-profit health care provider, included Salem Hospital, West Valley Hospital, Willamette Health Partners and other clinics. To communicate that all of these entities were under one family, it needed a cohesive branding system that reflected caring, health excellence and attention to service.
Donatelli, in conjunction with Creative Co., developed a new brand identity system and standards that clarified the Salem Health brand. Work included a broad application of the brand visual language to various Salem Health sub entities. Components of the clarification initiative included brand assets package, collateral templates, educational literature, presentation template system, menu design. Cafeteria signage, Messenger Magazine editorial design.