The Original Sailor Jerry. A tattoo admission community.
CLIENT: SAILOR JERRY SPICED RUM - VARMA
AGENCY: DRAFTFCB
YEAR: 2012
Tattoos are now part of our mainstream culture.
Back in the 50s, when the Old School tattoo father Norman "Sailor Jerry" Collins
inked people in his Hawaii Studio, it was rebellious. It was for sailors, soldiers,
pinups, rock stars and misfits. It was not a David Beckham thing.
And so is The Original Sailor Jerry Spiced Rum.
Back in the 50s, when the Old School tattoo father Norman "Sailor Jerry" Collins
inked people in his Hawaii Studio, it was rebellious. It was for sailors, soldiers,
pinups, rock stars and misfits. It was not a David Beckham thing.
And so is The Original Sailor Jerry Spiced Rum.
Idea.
Respect the legacy of Sailor Jerry creating a digital community with tattoo admission.
Sailorjerry.es
The community for inked fellas. Photographies by Miguelez.
The Pool Party.
We emptied a pool, filled it with rock bands, and invited our fellas to a BBQ with free drinks on the 4th of July.
Sailor Jerry sales folder.
We introduced the story of Norman "Sailor Jerry" Collins
where it has to be told: a tattoo artist flashbook.
Year I showcase.
Credits:
Creative Director: Baldiri Ros
Creative Team: Darío Busto y Miguel González - Miguelez
Copywriter: Miguel González - Miguelez
Art Director: Darío Busto
Photographer: Miguel González - Miguelez
Awards and mentions:
🥈 Launch of a product - Eventoplus 2012
🔖 Alcoholic drinks promo - Cannes 2012
🔖 Best use of digital media in a promo - Cannes 2012
🔖 Websites - El Sol 2012
🔖 Promo activation - El Sol 2012
📕 BrandD Magazine Nº 2 - Sensualism - 2012
Gracias
🔓💻
