To coincide with their launch, independent clothing label “Sail & Anchor”, required a new logo and branding to reflect the aesthetic of label’s nautical themed range of clothing.
A simplified version of the logo was developed to be used as a mnemonic link between the brand and the clothing. This logo was to be used on swing-tags, business cards, product carry bags, and various smaller items.
The identity of the company needed to remain consistent throughout the range of branding to maintain brand recognition.
The materials used and method of printing also needed to reflect the identity and ideals of the brand.
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