This direct mail piece was created for a fictional shelter for battered women. The objective of this mailing piece is to educate and make people aware of the services the shelter has to offer women and children in need of help. It also provides residents information on various ways they can assist the shelter, including a detachable donation form. If the recipient decides to make a monetary donation, there is also a receipt included that they can keep for their personal records.
Created on 11" x 17" sized paper, the brochure folds twice into four sections. The the brochure only uses one color and is printed on an light cream colored paper, making use of a limited color palette and reducing the cost of printing significantly.