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  • Client: Sabotage Times (Editor James Brown)
    Service: Web Design & Strategy
  • James Brown is a British journalist. He is best known for creating the modern men’s magazine market with the launch of his title Loaded in 1994, a magazine that was said to define a generation. Educated at Lawnswood School in Lawnswood, North Leeds, Brown is now one of the most sought after opinion formers and thinkers on men’s lifestyles, new business development and market creation, and the media and entertainment worlds. He is CEO of Black Ops, a media consultancy company.


    Synopsis 

    Background
    Editor James Brown approached &&& Creative to design and develop the online strategy for Sabotage Times. The online site for the discerning middle-aged man. A syndication site links intrinsically to the content supplied by a set of international authors. Allowing authors to resell content.

    Challenge
    Creatively we needed to produce an environment to house brilliant online content, distracting links, great journalism & opinion that is guaranteed to take
    your mind away from whatever you are supposed to be doing.
    Featuring: Football & Sport, TV & Film, Fashion & Style, Travel and simple tips on how to have a great time in life without doing too much work prepared.


    Deliverables

    Creative Services
    • logo & Identity 
    • Graphic Design  
    • Mailing Lists & Database  
    • Web hosting  
    • Social Network

    CMS - System
    Sabotage Times is primarily built on Word Press one of our favoured content management systems. Bespoke adaptation caters for the diverse set of media. A series of workshops and online manuals where developed to reduce the learning curve for all authors, editors and contributors.

    SEO
    To maximise Sabotage Times web presence we integrated a flexible set of SEO tools within the CMS backend, enabled google analytics and webmaster tools.
    We currently monitor, advice and adapt Sabotage Times SEO so we have the best possible web presence.

    Social Networking
    We advised the most appropriate social networks for to captivate the audience and setup these up to interconnect with the main site.


    Results

     • Site Statistics: 160,973 Visitors, 107,001 Absolute Unique Visitors, 54,273 returning visitors
    • Within 3 Months Sabotage Times visitor traffic enables it to become a viable advertising proposition.
    • Integral Platform to promote Sabotage Times Syndication and the sale of Editorial Content.
    • Social Networking Statistics 26th July 2010: Twitter 1,906 Followers Facebook 1,070 Page Likes
    • Sabotage Times popularity allowed them to acquire facebook.com/sabotagetimes
    • Google Sitelinks generated in 3 Months

    The Guardian, Internet Pick of the Week

    “A new project from former lad mag editor James Brown, who aims to do for the discerning middle-aged fella what Loaded and its ilk did for 1990s hedonists. Under the banner “we can’t concentrate so why should you?”, you’ll find a healthy mix of archive articles and new pieces with the emphasis on nostalgia. Shed man totems Steve McQueen, Paul Weller and Geoffrey Boycott feature, as do homages to Adidas trainers and the Vespa scooter, plus amusing opinion pieces, reportage and fiction alongside more predictable internet distraction from YouTube. Men of a certain age will find their pub chat repertoire reignited. “
    Johnny Dee, The Guardian, Saturday 22 May 2010