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S—Y Promo: Photo-type

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  • I was commissioned to create a proof-of-concept for a promotional poster for a contemporary photography studio under the direction of Studio Anthony Lane.
    The objective was to create a unique series of posters with the intention of being mailed out to prospective clientele in the advertising and graphic design industries, as well as to current, personal clients.
    I was asked to design the poster incorporating the new identity standards while using some kind of photographic process to create the final artwork.
    After establishing a grid and structure for the typography, the layouts were printed out and re-photographed on large format instant sheet film. The sheets were double-exposed over a second exposure of the photographers original work. The composition was fine-tuned in-camera.
    The concept was used to represent a sense of craft that S—Y practices in their creative portraiture studio, while creating a one-off type of design.
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