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SWAG // Extended Brand Identity

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  • This is an extended brand identity aimed at the young Black Diamonds. It is a coffee shop / barber shop offering childhood comforts in an affluent way, whilst maintaining township connections wherever possible. The design inspiration is based on first world gangster flash mixed with traditional African items.
  • A > The Cups

    The coffee cups inspired by the Amasi Milk Packaging. The Close Shave - Americano. The Barber Chair - Flat White. The Cutting Scissors - Latte.

  • B > African comb business card.
  • C & D > IWISA Mielie miel inspired coffee bean packaging & letterhead.
  • E > The comb coffee spoons.
  • F > Hair, coffee & drinks menu. Contains the Swag Mag that features articles on local black talent.
  • G > The Buzz Cut - Double Espresso