Sophisticated and fragile clock mechanism narrates story about time, which is required for the perfect beer to be born. Each layer of luxurious clock symbolizes the key stages of brewing. It all starts with the golden barley harvest and ripe hops. Later we find ourselves in the sea side town where brewing tradition has been carried on for many years. Finally all highly polished layers spread out revealing the result of this journey. It’s about time - glowing bottle of beer, crafted in its own time.
Creative Agency: Not Perfect | Y&R
Production Company: La Moustache
Director: Rimantas Lukavičius
VFX / Design Comapny: KORB
Music & Sound Design: ECHOLABComposers: Tobias Norberg, Gavin Little Sound Design: Gavin Little, Joe McHugh
Year of completion: 2012