Report is the most respected brazilian brand for "cut size" paper for business, schools and home use.

Design Absoluto was comissioned to reposition the brand as a whole. From it's values and essence to it's packaging.

The new brand essence: "Renew. Realize. Report."

Report is a brand of Cia. Suzano, one of the most admired brazilians company. It's respect and responsive management of the environment is more than just a concept. It translates in the planned execution of actions and strategies as well as in building relationships with society, preserving a balance among the creation of value, respect for people and environmental preservation.

Brand Key Visuals

The new packaging

The entire line for the brazilian market

Export packaging

Highly strategic but "never seen" work: SHIPPING BOXES.

For a huge company as Suzano Report, speed shippment is key to sucess. The previous boxes had confusing communication and missing info in some panels. We had a trip to their warehouses to understand and create a color and functional design for their shipping boxes.