Nestlé wanted to create an online hub for all their disparate breakfast cereal brands to live on.

For this concept we came up with the idea of creating Sunrise Farm, an engaging virtual farm "where tasty breakfast grows". This would give us a platform for speaking about the provenance and nutritional benefits of the products as well launching promotions from within this world, such as virtually adopting a cow, farm visits, and educational games, as well as vouchers and online shopping to drive sales. 

Client: Nestlé
Agency: TMW