Every year Hugo Boss launches a worldwide contest called Hugo Create. This year the brand launched the Berlin Stencil Art Contest.
"Unleash your creativity, take inspiration from the well-known stencil
artists and get inspired by the city of Berlin; the architecture, the
zeitgeist, the music, the people, and bring that into a stencilled
design. And we want you to reflect the spirit of HUGO in your piece. But
you don’t have to include the HUGO Man bottle. Five winners will be
flown to Berlin where they will join a creative session with Blek Le Rat
and other special guests from the urban creative scene. The winners’
work will sit next to a specially curated piece by legendary stencil
artist Blek Le Rat, who will also paint at the session."
I didnt win but here's the piece with which I entered the contest.
Suits the Boss.
The essence of Hugo Boss is elegance and sophistication in mens wear. Hugo Boss specializes in suits for men. Since Berlin was home of the Bauhaus school from 1932 to 1933 and the Bauhaus style was marked by absence of ornamentation and by harmony between the function of an object/building and it’s design I worked the tie area of the suit.
It was important to reflect the spirit of Hugo in the piece together with the city of Berlin so here's my piece portraying an elegant, sophisticated urban man.