SUGU
Branding, Stationary, and Website
Branding, Stationary, and Website
OPPORTUNITY
Design an identity package and website for SUGU, a company specializing in digital entertainment media.
SOLUTION
The first step was deciding on a tagline. “The Next Level”, a simple phrase that states the intentions and goals of the company. SUGU stands for innovation and creation above that of its competitors.
For the logo, I made the connection between the company name and an electrical component. This component can
be found in almost all computer and electronic devices, a coil. The letterforms in SUGU and the electrical symbol for
coil were combined to form the logo. As for color, a warm grey reinforced the connection between the company and
their product, electronics.
When approaching the stationary set and the website, I wanted these components to compliment the logo. The design
was kept minimalistic and clean.
Design an identity package and website for SUGU, a company specializing in digital entertainment media.
SOLUTION
The first step was deciding on a tagline. “The Next Level”, a simple phrase that states the intentions and goals of the company. SUGU stands for innovation and creation above that of its competitors.
For the logo, I made the connection between the company name and an electrical component. This component can
be found in almost all computer and electronic devices, a coil. The letterforms in SUGU and the electrical symbol for
coil were combined to form the logo. As for color, a warm grey reinforced the connection between the company and
their product, electronics.
When approaching the stationary set and the website, I wanted these components to compliment the logo. The design
was kept minimalistic and clean.
